Client:
ThinkCash Inc. (whose website was also created by Farstar) is a corporation with two primary brands. One of those is PayDay One, a cash advance and payday loan service. Unlike most of its competitors, PayDay One has no retail stores - it operates exclusively online at PayDayOne.com. All loan applications and funds transfers are handled electronically, making the process much more convenient for their customers.

Situation:
The client had a pending media buy of 30-, 60- and 120-second spots that would run across the country on basic cable networks. They needed these spots concepted and produced.

Objectives:
ThinkCash wanted these spots to be several cuts above the types of commercials usually seen in their category. In essence, the spots and, by extension PayDay One had to feel more professional and more consumer-friendly than the competition's.

Strategies & Tactics:
After consulting with the client, Farstar decided to create ads featuring the human side of PayDay One's business by interviewing actual customers and using their comments in the spots. To help keep production costs low, these interviews were taped in Farstar's on-site studio. After shooting the customers telling their stories, we created concepts for the spots themselves. The client selected one. Then we viewed the testimonial footage and wrote scripts for each spot built upon the best pieces of customer comments. From there, it goes to final graphic design and then to motion graphics work. After that's approved, we work on music and sound effects. Then we composite. Then we edit everything together and call it done. Simple in theory, but a lot of complexity in between.

Results:
See for yourself. All versions are below.

We're pleased. The client's pleased. 'Nuff said.