Posted by Kevin Lofgren.

If you've read through the site much, you'll notice that we've been doing all kinds of "traditional ad agency" work lately. I find that interesting, since we used to be pretty dead-set against doing traditional ad agency work. But something changed. We figured out how to make the traditional work quantitative and effective. Of course, it takes the right kind of client to do it. But those are the only kinds of clients we have.

While on the topic, I'd like to point out that too many traditional ad agencies not only can’t measure their effectiveness – they’re scared to look it square in the eyes. They’d rather focus on pretty things. In our opinion, marketing isn’t about pretty things. It’s about effective communication that inspires action. Frankly, it’s about selling something. Unfortunately for too many marketers, the word “selling” just isn’t pretty enough. The very idea makes them tremble. On the other hand, helping our clients achieve and exceed sales goals gives us goose bumps.

We take pride in our results. That's all that matters.

kl